Strategic Esports Research & Consumer Analytics
Strategic Esports Research & Consumer Analytics
SERCA Consulting specializes in audience research, brand measurement, and strategic analytics for the esports and gaming industries. We help organizations understand their communities, measure partnership impact, and make data-driven decisions.
Our expertise spans brand lift studies, fan segmentation, sponsorship analytics, and audience profiling for esports teams, publishers, and endemic brands.
Measure sponsorship impact with rigorous pre/post analysis, tracking awareness, consideration, and purchase intent across esports audiences.
Develop actionable audience personas based on behavioral clustering, time investment, content preferences, and engagement patterns.
Deep-dive research on fan demographics, psychographics, spending habits, and media consumption to power partnership strategy.
Strategic guidance on partnership activation, valuation, measurement frameworks, and sales positioning for esports properties.
Custom research programs using best-practice methodologies, from quick pulse surveys to comprehensive longitudinal studies.
Client-ready deliverables with executive summaries, cross-tab analysis, and strategic recommendations for stakeholder presentations.